As for shots across the bow, we’ve seen heavier ammo than this.
But opposing fire is opposing fire, so attention must be paid to its existence, even if it has the feel of just a warning shot.
The top NASCAR teams, under the umbrella of the Race Team Alliance, have strategically put out word that they’re exploring the possibility of staging their own exhibition races as early as a year from now.
That’s a decent little flare, I’d say.
According to a report this past week in the sports-world’s favorite organ for such things — Sports Business Journal — the RTA has hired a marketing agency to “explore exhibition race opportunities, both domestically and internationally.”
The request was deemed “very exploratory.”
HAILIE DEEGAN:She got the votes, but now she needs a ride; Ford Performance looks for a fit
BRIAN FRANCE:Ex-CEO reflects on NASCAR tenure and exit; ‘Obviously I made a mistake’ | KEN WILLIS
And very interesting, given what it signals.
NASCAR’s current network TV contract — the cash spigot that fuels the bulk of the parade — runs through 2024 and the big teams have said the old way, which is also the current way, can no longer be the only way.
The long-held TV money split is 65% to the tracks, 25% to the teams, 10% to NASCAR.
This news is republished from another source. You can check the original article here
