Luis Francisco Zubeldía: The Journey of an Argentine Coach at São Paulo
Luis Francisco Zubeldía, born on January 13, 1981, is a name gaining prominence in South American football. An Argentine by birth, Zubeldía is a former player who found his true calling as a coach. Currently, he leads São Paulo, one of Brazil’s most traditional clubs, bringing his tactical vision and passion for the sport to Brazilian football. This article explores Zubeldía’s life, career, and impact, focusing on his journey as a coach and his tenure at the Tricolor Paulista.
Early Life and Playing Career
First Steps in Football
Born in Santa Rosa, in the province of La Pampa, Argentina, Luis Zubeldía grew up in a country where football is almost a religion. From a young age, he showed talent on the pitch, joining the youth academy of Lanús, an Argentine club known for its strong player development system. As a player, Zubeldía was a midfielder, standing out for his tactical intelligence and game vision, though he never achieved stardom as an athlete.
A Brief Playing Career
Zubeldía’s career as a player was relatively short. He made his professional debut for Lanús in the late 1990s, but injuries and fierce competition in a highly competitive market limited his impact. Despite this, his experience as a player was crucial in shaping his mindset as a coach. Zubeldía absorbed valuable lessons about leadership, teamwork, and strategy, which he later applied in his coaching career.
Transition to Coaching
Starting as a Coach at Lanús
At the age of 27, Zubeldía made a bold decision: he retired as a player and took over as head coach of Lanús in 2008. His youth was not a barrier; instead, it brought a fresh and innovative perspective. In his first season, he led Lanús to impressive results, showcasing a playing style based on ball possession, defensive organization, and quick transitions. This tactical approach quickly drew attention across South America.
Winning the Argentine Title
Zubeldía’s greatest achievement at Lanús came in 2013 when he won the Copa Sudamericana, the club’s first international trophy. Under his leadership, Lanús defeated Brazil’s Ponte Preta in the final, cementing Zubeldía as one of the most promising coaches of his generation. The campaign was marked by disciplined and efficient football, with a focus on defensive solidity and exploiting opponents’ mistakes.
Stints at Other Clubs
Experiences in South America
After his success at Lanús, Zubeldía took on new challenges at various South American clubs. He coached Racing Club in Argentina, where he won the 2014 Argentine Championship. His time at Racing was characterized by an aggressive playing style, emphasizing quick attacks and high pressing. Zubeldía also worked in Ecuador with LDU Quito and in Colombia with Independiente Medellín, gaining experience in different footballing cultures.
Challenges in Mexico and Spain
Zubeldía also ventured beyond South America. In Mexico, he coached Santos Laguna, facing the challenge of adapting his style to the intense and competitive Mexican league. In Spain, he briefly managed Alavés but struggled with cultural differences and the pressures of European football. Despite ups and downs, these experiences enriched his tactical vision and prepared him for bigger challenges.
Arrival at São Paulo
A New Chapter in Brazil
In 2024, Luis Zubeldía was announced as São Paulo’s new head coach, taking over after Thiago Carpini’s departure. His arrival at the Tricolor Paulista generated high expectations among fans, who saw in Zubeldía a young yet experienced coach capable of delivering significant results. São Paulo, with its rich history and passionate fanbase, represented a unique opportunity for Zubeldía to make his mark in Brazilian football.
Adapting to Brazilian Football
Adapting to Brazilian football is no easy task, especially for a foreign coach. Brazil is known for its competitiveness, with an intense schedule and high-level opponents. Zubeldía, however, brought a methodical approach. He studied São Paulo’s squad, identified strengths and weaknesses, and implemented gradual changes to improve the team’s performance.
Tactical Style at São Paulo
At São Paulo, Zubeldía adopted a flexible tactical system, typically using a 4-2-3-1 or 4-3-3 formation, depending on the opponent. His philosophy prioritizes purposeful ball possession, aiming to create goal-scoring opportunities through quick passes and constant movement. Defensively, he organizes the team to press high up the pitch, disrupting the opponent’s build-up play.
Impact on Players
Zubeldía has also stood out for his ability to get the best out of his players. At São Paulo, he revitalized players like Luciano and Calleri, who returned to scoring regularly under his guidance. Additionally, he gave opportunities to young talents from the youth academy, such as Pablo Maia, reinforcing the club’s commitment to developing new players.
Achievements and Challenges at São Paulo
Early Results
Since his arrival, Zubeldía has brought stability to São Paulo, which had been experiencing inconsistent performances in the Brazilian Championship. Under his leadership, the team achieved an important series of victories, including derbies against rivals like Corinthians and Palmeiras. His ability to make tactical adjustments during matches has been praised by analysts and fans alike.
Copa Libertadores Campaign
One of Zubeldía’s biggest goals at São Paulo is to win the Copa Libertadores, a title the club hasn’t claimed since 2005. In 2025, the Tricolor advanced to the knockout stages of the competition, with Zubeldía implementing a pragmatic playing style focused on results. His experience in the Copa Sudamericana with Lanús has been a key asset, helping São Paulo face South American opponents with confidence.
Challenges Ahead
Despite early successes, Zubeldía faces challenges at São Paulo. The Brazilian schedule is grueling, with frequent matches across multiple competitions, requiring a physically well-prepared squad. Additionally, the constant pressure for results at a club like São Paulo is intense, and Zubeldía must manage the expectations of fans and the board.
Zubeldía’s Philosophy and Personality
A Passionate Coach
Zubeldía is known for his passion for football. He lives every match intensely, gesturing on the sidelines and motivating his players. His hands-on approach, combined with detailed tactical analysis, makes him a respected figure among players and fellow coaches.
Commitment to Development
Beyond seeking immediate results, Zubeldía is committed to long-term development. He believes in building a strong playing identity that balances competitiveness with attractive football. At São Paulo, he is working to implement this vision, balancing results with the squad’s evolution.
Relationship with the Fans
In Brazil, the relationship with the fanbase is crucial, and Zubeldía quickly won over São Paulo supporters. His respectful demeanor, combined with positive results, has created a connection with the fans. He frequently praises the passion of the Tricolor fanbase, describing the Morumbi Stadium as a “cauldron” that inspires the team.
Legacy and Future
Impact at São Paulo
Zubeldía’s tenure at São Paulo is still in its early stages, but his impact is already evident. He has brought organization, discipline, and a winning mentality to the club. If he can secure titles like the Brazilian Championship or the Libertadores, Zubeldía could become a lasting icon at the Tricolor.
Future Prospects
Looking ahead, Zubeldía has the potential to establish himself as one of South America’s great coaches. His youth, combined with his extensive experience across different countries, positions him uniquely for even greater achievements. At São Paulo, he has the opportunity to build a lasting legacy, blending the club’s tradition with his innovative vision.
Conclusion
Luis Francisco Zubeldía is more than just an Argentine coach leading São Paulo; he is a passionate strategist transforming the Tricolor Paulista. His career, marked by successes at Lanús, Racing, and other clubs, demonstrates his ability to adapt and succeed in challenging environments. In Brazil, Zubeldía faces the mission of returning São Paulo to the top, and the early signs are promising. With his tactical approach, dedication to his players, and respect for the fans, he is writing a new chapter in the club’s history. For São Paulo supporters, Zubeldía’s arrival represents hope, passion, and the promise of glorious days at the Morumbi.
